By Simon Vincent, Area President, Europe, Hilton Worldwide
Tourism in Russia has grown rapidly. Fuelled by the country’s strong economy, rich history and vast geography, both outbound and inbound tourism have flourished. Russia has one of the biggest outbound travel markets in the world, registering over 40 million outbound tourists last year, with growth predicted to continue. Inbound tourism has also been on the rise with over 22 million international tourist arrivals in 2011, an increase of 11% on the previous year. Russia is therefore an important market and has been identified as a key growth area by Hilton worldwide, with more hotel openings planned in Russia over the next few years than anywhere else in Europe.